The Careem Business Model: How the Super App Took the Middle East By Storm
From ride-hailing roots, Careem blossomed into a digital powerhouse. Now a versatile platform, it meets diverse needs across the Middle East. Millions rely on its services daily, transforming local economies. Careem’s evolution exemplifies innovation’s impact in the digital age. This shift to a super app shows Careem’s innovation. It is solving regional problems and expanding its business. Careem focused on user convenience and market demands. It has built a strong ecosystem that goes far beyond transportation. What is the Careem App? From modest beginnings in 2012 , Careem rapidly transformed. Once a basic ride-hailing app, it evolved into a transportation titan, revolutionizing mobility across the region. With a focus on reliability and safety, the company rapidly extended its reach. Millions now rely on Careem across three regions: the Middle East, North Africa, and South Asia. Its swift growth transformed local transit landscapes, connecting people and places with newfound eas...